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Low income, generally working in the informal economy. |
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Living in rural or marginal urban areas. |
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This is the largest segment of the population in Mexico and Latin America. |
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This segment of the population has minimum health and infrastructure coverage in their homes. |
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They aspire to acquire goods and services that make their lives easier and more practical, with greater wellbeing in terms of entertainment and technology. |
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Limited access to financial services:
- Credit
- Savings
- Insurance
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A lack of financial understanding |
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