|
Low income, generally working in the informal economy. |
|
|
|
Living in rural or marginal urban areas. |
|
|
|
This is the largest segment of the population in Mexico and Latin America. |
|
|
|
This segment of the population has minimum health and infrastructure coverage in their homes. |
|
|
|
They aspire to acquire goods and services that make their lives easier and more practical, with greater wellbeing in terms of entertainment and technology. |
|
|
|
Limited access to financial services:
- Credit
- Savings
- Insurance
|
|
|
|
A lack of financial understanding |
|
|