Because we are coherent

Our Philosophy

We act according to our six institutional values, and our personal ethic conduct is based on them.

	People We strive so people improve themselves. Therefore, we encourage the comprehensive development of our employees in accordance with the F.I.S.E.P. ® model, which considers five dimensions: Physical, Intellectual, Social-Family, Spiritual, and Professional.
	Service We devote ourselves to others because we are genuinely interested in their well-being.
	Responsibility We keep our word and are accountable for our actions.
	Passion We love what we do.
	Teamwork We collaborate with others striving to achieve more.
	Profitability We do more with less, by being productive and efficient.

To achieve the proper attainment of our values throughout our operations, we manage and monitor the compliance of our Philosophy’s concepts. We create tools that allow us to broadcast these guidelines to all our employees and establish measurement indicators to generate corresponding action lines.

Our Philosophy is the reflection of the beliefs that guide our daily actions. We encourage you to become familiar with it through our website: www.gentera.com.mx

Code of Ethics and Conduct

Since our inception, over 24 years ago, we have a person-centered philosophy and with the goal to provide development opportunities for our clients, which has been spread by our leaders and founders.

In 2004, due to the Group’s accelerated growth, the need arises for a tool that would help us understand and live our Philosophy, besides guide us in our daily activities: our Code of Ethics and Conduct. This tool consolidates our Philosophy and provides behavior criteria towards our stakeholders. Its compliance is mandatory for the members of the Board, commissioners and employees. It is everyone’s responsibility to observe and ensure observance to all conducts described in it.

Our Code of Ethics and Conduct comprises subjects relating to value and respect for human rights, since we believe that every person is unique and unrepeatable, with value of their own; we respect their dignity, their rights and obligations, and we provide all means within our reach to ensure their self-improvement. We recognize that all people are equal; we believe in gender equity, value of woman and man’s roles in society and offer them equal opportunities, so they can progress and strengthen their families with their talent and effort. We reject all types of discrimination, which entails any sort of distinction, exclusion, restriction or preference for motives such as ethnic or national origin, gender, age, disabilities, social conditions, health conditions, religion, opinions, sexual preferences, marital status or any other that goes against human dignity or targets to invalidate or diminish people’s rights and freedom.

Also, it includes matters of rejection to discrimination, anticorruption, conflict of interests, information handling, grievance mechanisms, rigorous prohibition of child labor and compulsory work, among others, achieving that all our employees have an ethical behavior in their daily activities.

Through this important instrument, we ensure a dignified a respectful treatment for everyone; furthermore, we safeguard the Code’s compliance through the implementation of grievance mechanisms. We endeavor to diffuse it, training our employees and accepting it as part of our genes.

The instrument for this purpose has three forms with adapted courses for each of Gentera’s companies:

• A printed induction guide, delivered to each employee when they are hired, consists of Gentera and each of its companies’ history and philosophy

• Online training, employees have 60 days to take it (seven modules and seven evaluations). This course is on an online platform

• Face-to-face training, imparted by a Philosophy Guardian, in which the main topics of our history and philosophy are reinforced

The Philosophy Guardian is an employee who lives and transmits our philosophy and is qualified to impart the induction course. Our employees have 90 days to take the four hour course.

Additionally, we provide a commitment letter to guarantee that our employees know, understand and commit to live our philosophy within Gentera.

2015 goal:
Ensure that 100% of our new employees receive induction in our philosophy in its three forms

All our employees and consultants receive a mandatory reinforcement and certification annually to renew their commitment. This procedure is carried out by teams according to functions or positions, corresponding to the actual underlying themes for each that need strengthening of our philosophy.

In 2004, the Honor Commission was born, an autonomous and independent organ with voting right and comprised by six members and a president, all of them characterized by high morals, trustworthy, with seniority within the Group and experts in our philosophy. They convene every two weeks, always giving preference to the dignity and integrity of all involved. Every year, the commission reviews, modifies, renews and ratifies and/or revokes content from our Code of Ethics and Conduct, according to events presented in the period. Furthermore, this organ is in charge of evaluating all consultations or complaints regarding violations or noncompliance with our Code, both in Gentera and in each of its companies, by presenting each director a quarterly follow-up and attention report for all registered complaints.

At Gentera we distinguish ourselves for promoting those complaints in which grieving employees are identified, according with our nature and values, those who wish confidentiality, always remain so.

Besides our Code of Ethics and Conduct, we have other mechanisms to prevent corruption, frauds and money laundry, such as the Fraud Detection and Monitoring Unit –on behalf of Internal Audit area– and the annual training and certification to prevent money laundering.

Furthermore, we have human training courses, where we encourage our employees’ comprehensive development, through the drive of skills, knowledge, behaviors and attitudes in the professional, family and social scopes, as well as additional values such as equal opportunities, non-discrimination and respect for people and their rights, all of which has favored a fair and respectful behavior throughout Gentera, all its branches and our value chain.

Grievance mechanisms

As part of our culture, our Code of Ethics and Conduct establishes the guidelines to receive suggestions and complaints by our stakeholders, regarding social, environmental, labor and human rights topics.

For external grievances, we have an email and a telephone line named Compartel, while inside Gentera, we have an opinion box.