Corporate social responsibility strategy
At Gentera we are committed to the generation of social value aligned with our strategy, strengthening our entrepreneur culture and financial education, basic attributes of our business model. Therefore, we assign 2% of net annual profits to create the corporate social responsibility fund.
This fund has its own corporate governance body, comprised by an External Relations and Social Responsibility Committee, who reports directly to Gentera’s Board of Directors. In addition, the fund is internally audited as well as the Foundation’s performance, both internal and externally.
Our strategy involves:
- Fundación Gentera
- Corporate responsibility in all Gentera’s companies
We permanently seek to contribute more to the community, so we have established goals for 2015 regarding social responsibility.
- Maintain and improve the number of beneficiaries in depth and reach with our education and corporate responsibility project in communities
- Keep long term alliances to delve the impact on education in its three aspects: financial, formal and for entrepreneurs, promoting an entrepreneur culture
- Motivate a donation culture, with 30% employee participation rate
- Drive our volunteering program, which is aligned to strengthen the entrepreneur culture in all communities where we have presence
- Continue aligning our corporate social responsibility actions to the Group’s strategic actions
- Generate and promote financial education programs for the communities where we operate
- Launch the hydro-meteorological and geological risks prevention campaign in all regions where we have presence, action plan and alliances development
- Undertake the community intervention program to reinforce the social organization of some communities
Our goals are oriented to impact on communities (number of people assisted), man-hours destined for projects, number of employees who interacted, as well as the improvement of the beneficiaries life quality (by means of surveys).
In 2014, the corporate social responsibility fund amounted to over PS. 45 million for several projects’ development
With the participation of clients and employees we carry our corporate social responsibility strategies aimed to support the most needed communities through:
- Corporate responsibility programs such as Compartamos with the Community Day
- Financial education training for employees, clients and the community
- Donations and strategic alliances with non-profit organization which spread education in the communities where we have presence
- Fundación Gentera’s volunteering program, through which we promote employees’ participation in their communities and with non-profit organizations
- Sustainable development and actions to protect the environment through the environmental plan
Education | Corporate responsiblity | Environment | Management costs | Fundación Gentera | TOTAL | |
---|---|---|---|---|---|---|
Support amount | $20’289,712.76 | $10’818,630.89 | $1’252,118.79 | $757,635.11 | $12’146,432.45 | $45’264,530.00 |
PS. 32.1 million donated to several NGO
2014 corporate social responsibility actions:
- Toys collection for children in December; 567 employees participated, five institutions benefited, 601 donated toys
- 409 electronic equipment donated; 4,618 beneficiaries with an investment of PS. 2’762,103
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Contingency Program
- Aid for damages in employees households due to climate factors in Baja California Sur, Chiapas, Coahuila, Tabasco and Veracruz; PS. 790,500 donated in grocery coupons for 196 affected employees
- Aid for damages caused by Oldie hurricane in Baja California Sur in alliance with Cadena A.C.; PS. 70,000 donated for 70 water filters and 10,000 people benefited
- Compartamos with the Community day in San Jose Los Cabos which included the restauration of the San Jose Viejo community park and medical checkups for 80 people, with and investment of PS. 164,661