Gentera represents the evolution of Grupo Compartamos and this new identity offers us the flexibility required to expand our business in a comprehensive way through our companies, whose purpose is to eradicate financial exclusion.
Compartamos is a brand that makes us proud. It is the identity under which all of our companies in the Americas operate, known for the quality, reliability, and proximity that it represents to our customers.
In 2013 we moved our main offices to Avenida Insurgentes Sur #1458, Colonia Actipan, Delegación Benito Juárez, in Mexico City. This change was part of our effort to offer better service to our customers and to achieve greater operating efficiency. Our new corporate headquarters are home to the service areas of Gentera and its constituent companies: Compartamos Banco, Yastás, Aterna, and Fundación Gentera.
We have strengthened our infrastructure in order to offer more and better services in Mexico, Guatemala, and Peru. The number of our branches has grown to reach more people in the least possible time and we have expanded our network of service points to provide greater convenience to our customers.
Our organizational structure has also evolved to sustain our growth, processes, and the generation of social, economic, and human value.
Under the umbrella of the Board of Directors and Strategy are the areas of External Relations, Financial Inclusion, and Strategy, aimed at strengthening the group’s corporate governance structure, as well as developing and carrying out the strategic plans of the companies. Under the umbrella of the Executive Presidency are the managements of each one of the companies that make up the group and the service areas of Gentera. This flexible and adaptable structure is suited to the changing needs of our businesses.
Our evolution at Gentera has given shape to our vision of corporate strategy: the customer is the center of everything we do. Through the Compartamos, Yastás, and Aterna brands, we have enhanced our business model (credits, savings, insurance, payments, and financial education), deepening our understanding of our segment and our customers, specializing in the development and supply of products suited to their needs, and generating synergies in our operations that make them more efficient.
In 2014, the rollout of a realigned operating model, through an architecture of processes, governance model, delivery, structure, and information technologies, will be our strategic priority. In the medium term we seek to efficiently coordinate and configure the synergies between the business units and consolidate our new business capacities (innovation, business intelligence, mergers and acquisitions, etc.) so that, with focus and discipline, we can reach more people.
