In Mexico, since 2009 we increased our efforts to provide financial education to employees, clients and community at a large. We particularly focused on our clients, building on our business model, which is based on personal and permanent contact with clients, which since our inception has allowed us to develop a culture of saving and avoid over indebtedness.
Our goal is to generate financial capabilities from the family core, easing the application of financial health in daily life to promote the quality of life of people and a stable future planning. Therefore, our efforts are focused on promoting the development of financial knowledge, skills and attitudes among our target audiences. We accomplish this through two specific strategies for dissemination and training: